About Us
Some businesses are built by people who are brilliant at what they do, and that's exactly what makes operations the hardest part. The bigger the vision, the faster the gaps appear.
Astria was built for that moment.
Led by Roxy Querouz, Astria brings over 30 years of operational leadership across small businesses in Dubai and Vancouver, many of them now scaled, market-leading companies. Roxy has been there at inception and built the infrastructure that turned great ideas into something real.
What makes her approach distinct is range. She moves fluidly between high-level strategy and ground-level execution, with pattern recognition at speed across industries and functions. She sees what's breaking before it breaks.
Founders bring genuine ambition and real stakes, and that's exactly where Roxy does her best work. She doesn't consult from a distance. She embeds, takes ownership, and stays until the business runs the way it deserves to.